“It’s becoming increasingly difficult for brands to deliver digital content that’s optimized and compatible with every device – especially all the new mobile devices.” explains Uberflip CEO, Yoav Schwartz. “A few years ago, all the rage was in developing iOS and Android apps; now marketers are aware of the tremendous cost implications with developing, updating, and promoting apps that may never get downloaded. Responsive web design ensures that anyone who wants to access your content can do so efficiently and effectively.”
Benefits of Responsive Web Design
Usability: Guarantees the accessibility, navigability, and usability of your website regardless of the device it’s viewed from.
Budget: A responsive website eliminates the need to commission a second website for mobile devices that will require additional hosting and maintenance, separate from your main site.
Longevity: Responsive websites retain their functionality without having to worry about being compatible with new technology.